![]() ![]() ![]() And compared to other toothpaste packaging, we love that Colgate Total has a flat flip cap for easier access and the option to stand the tube up straight on your sink. The minty taste is subtle and not too strong without any unpleasant aftertaste. These effects come from the active ingredient, stannous fluoride, which helps offset the increased sensitivity some people experience when using whitening toothpaste. It's a clear winner in the eyes of the pros because, in addition to whitening power, it has antibacterial properties that help defend against gum disease and tooth decay. It also bears the ADA seal of acceptance, meaning the professional organization support that its efficacy and safety claims are sufficiently backed up by clinical research. Two of our expert sources, Ben El Chami, DMD, an NYC-based dentist and co-founder/chief dental officer of dntlbar, and Chris Salierno, DDS, dental practitioner, and chief dental officer of Tend, independently named Colgate Total Whitening as the top whitening toothpaste they'd recommend to patients looking for a daily whitening boost. The best whitening toothpaste you can buyīest overall: Colgate Total Whitening Toothpaste - See at Amazonīest for sensitive teeth: Crest Pro Health Gum and Sensitivity Gently Whitening - See at Amazon ![]() Learn more about how Insider Reviews tests and researches health products. We also personally tested several top brands ourselves and rounded up the five best below. They shared the top brands they recommend to patients, as well as some general tips for what to look for when shopping. Many also contain other active ingredients, like peroxide, to dissolve stains and bleach teeth.īut since not every ingredient is equal and some teeth whitening products notoriously cause tooth sensitivity, we spoke to four board-certified dentists to learn which whitening toothpaste really works. The best whitening toothpaste generally works by using enamel-safe abrasives to physically remove surface stains. For most of us, the easiest method is to switch up our toothpaste and ask it to do more than just fight plaque and cavities. Here, we always want to do the most eco-friendly.Whether you're a coffee addict, ex-smoker, or just want to brighten your smile, virtually everyone wants whiter teeth, and all kinds of intensive options are available, from the best whitening toothpaste to whitening strips and in-office dental treatments. One of the biggest carbon emissions from ordering online is actually ordering from that two-day shipping that everyone expects, which we made a decision as a company that we would not offer. “And the reason why we are doing that is because we are completely plastic free in all of our packaging, which is not something we can do with big box yet, and we control the shipping methods. “Right now we are just available online at our website,” she added. Since we had already gone viral, we were well prepared to handle all the insanity after Shark Tank.” And then it is just kind of continuing the momentum. “Yes, you get all these messages and texts from friends and family, and people you have known throughout the course of your life. “The power of being on Shark Tank is absolutely extraordinary,” noted McCormick. “I did not want to do too much negotiation, and there was definitely a moment where I thought, ‘OMG.I can get a deal with Mark Cuban.’ But you have to take yourself out of the moment and think, what did you come in here for and what do you think is fair? So, we went with that and turned down Mark Cuban!” ![]() “We had some people really dig into our numbers, and we knew exactly what we wanted before we entered the ‘Tank.’” We came up with what we thought was a very fair valuation and Shark-friendly,” she added. Once we got things going accordingly, we decided to pursue the opportunity.” But it was not the right time given the sudden demand for our product. “They were super clear that just because they reached out, our chances to get on Shark Tank was no better or worse. Unlike other entrepreneurs that apply to be on the show, the forces behind Shark Tank actually reached out to Lindsay McCormick and Asher Hunt.“ We had video about the product that went viral in August 2018 and the producers of Shark Tank asked us to audition for them,” remembered McCormick. Lindsey McCormick and Asher Hunt pitch the Sharks on ABC's "Shark Tank." Photo credit: ABC ![]()
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